Yayasan Humanis dan Inovasi Sosial

Communication and Social Media Consultant Voices for Just Climate Action

Request for Expression of Interest

Yayasan Humanis dan Inovasi Sosial (Yayasan Hivos) is an Indonesian organization affiliated with Hivos, born out of an active collaboration between Netherlands based Hivos and several like-minded Indonesian academics and civil society leaders who subscribe to the values and mission of Hivos. The purpose is to promote humanist values in the social, health, and cultural fields which is defined in terms of the ability for each individual to assess and decide independently and responsibly, the right to freedom, dignity and a passion to create a just and tolerant society.

Yayasan seeks qualified candidates for the position of:

Title                     :  Communication and Social Media Consultant Voices for Just Climate Action

Duty Station       :  Remote

Report to             :  VCA Country Engagement Manager

Duration              :  April to September 2023 for maximum 60 working days

 

Background

The mean global temperature has increased by +1.1 degrees Celsius above the pre-industrial baseline with increasingly frequent and extreme climatic events, threatening to drive another 100 million people into poverty by 2030.  Climate change affects the enjoyment of indivisible, interdependent and interrelated human rights, hitting the most vulnerable, the hardest and threatening to increase existing inequalities. Civil society needs to engage and have a voice to influence climate change policies. Business as usual will no longer suffice and is no longer appropriate.

In response, an alliance of 6 organizations: Hivos, WWF, Shack Dwellers International, Akina Mama and South South North have joined hands in running Voices for Just Climate Action program funded by the Dutch Ministry of Foreign Affairs focusing on climate change lobby and advocacy. This program is delivered in seven countries, including Indonesia starting 2021 for the next five years in close partnership with national and local civil society organisations. The five-year strategic objective of the alliance is “By 2025, local civil society groups have claimed a central role as empowered innovators, facilitators and advocates of climate solutions”. The program believes that citizens and civil society must be centre-stage in climate transitions. We intend to build wide societal support for locally shaped climate solutions through an inclusive and rights-based approach

Objective

A strong narrative and a shared platform are necessary in order to effectively amplify the voice of local and national civil society for a just climate transition. To assist the growing VCA program, Yayasan Hivos is looking for Communication and Social Media Consultant to help our team.

Under the supervision of the Country Engagement Manager, the consultant will support the VCA program on communication strategy as well as developing and implementing social media strategy for VCA by aligning it with team priorities, and giving visibility to partner actions. S/he will be highly energized by working with partners from the community and global level, love a challenging, yet rewarding environment to work in.

Scope of work

The consultant is expected to:

  1. Develop and implement effective VCA communication strategies and campaigns plans, aimed at informing the public of VCA initiatives
  2. Develop and implement social media strategy for VCA – Hivos in line with overall communications plans for campaigns, relevant international days and large events
  3. Responsible of the development of VCA communications materials and content to support the program’s goals and priorities, incl. stories, press releases, newsletters, brochures, factsheets, etc
  4. Manage and create high quality social media content, identify target audiences and schedule posts to maximize social media exposure. This includes graphic design or short video if needed.
  5. Create social media content calendar, with stand-alone thematic moments, and full integration with wider VCA plans in collaboration with VCA team, including to identify where to act on social media and how to communicate.
  6. Manage VCA social media accounts and disseminate targeting messaging to key audiences and feeds to other relevant social media accounts or handles to amplify VCA contents.
  7. Provide analysis on the performance of VCA’s social media platforms, including engagement, reach, content, based on data and statistics
  8. To keep up to date with the latest social media trends, best practices and technologies for best practices application in social media campaigns to increase digital engagement
  9. Desktop research and identify potential networks and maintain relationships with existing online partners (influencers, communities).
  10. Other task (s) as assigned by the Country Engagement Manager.

 Qualifications and Experiences:

  • Indonesia individual consultant or consulting firm
  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
  • A minimum of three (3) years of progressively responsible experience in campaign and communication to decision-makers in government and private sector, NGOs, and the broader public at national levels is required.
  • Ability to identify the preferences of our target audience and accordingly build social media content
  • Able to “down-earth” the language of social issues into a creative and interesting contents
  • Sound knowledge of web traffic metrics
  • Proficiency in Bahasa Indonesia and English
  • Strong verbal as well as written communication skills
  • Work remotely, but must be available to travel/ attend meetings or events around Indonesia or online whenever necessary.
  • Prior experience as a Communication and Social Media Strategist or Social Media Manager is an advantage
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